What commercial opportunities does your product create within BREEAM, LEED, WELL or DGNB?

Why carry out a product analysis?

Certifications such as BREEAM, LEED, WELL and DGNB influence design, material and procurement decisions. This presents an opportunity for manufacturers and suppliers: to demonstrate why their product is a valuable choice within a sustainable construction project.

Think of building materials such as glass, concrete, insulation and flooring systems, but also technical installations such as HVAC, ventilation and lighting. Depending on the product, factors such as environmental performance, origin, emissions, energy efficiency and comfort may be relevant.

That value goes beyond the purchase price. A product can contribute to certification criteria, simplify documentation or support specific project objectives. Anyone who substantiates that contribution gives customers an extra reason to choose their solution, even if an alternative is cheaper.

What are the benefits of a product analysis?

You gain a technically substantiated product narrative that you can use in client meetings, quotations and marketing:

• Insight into your contribution: relevant criteria and credits, linked to your product’s performance.
• Clear evidence: the certificates, declarations and documentation you need.
• Concrete selling points: usable in product data sheets, brochures, websites and tenders.
• A stronger team: the knowledge to answer certification questions and recognise commercial opportunities.

This is how sustainability helps you to strengthen your position in projects, stand out from competitors and create new commercial opportunities.

Our approach

1. Technical product analysis

Our experts and assessors analyse your products, documentation and target markets. They determine which certification criteria are relevant, what contribution you can demonstrate, and where additional information or optimisation is required.

2. Translation into marketing and sales

We translate the analysis into concrete arguments for sales and marketing. In doing so, we clarify what your product contributes, how you prove it, and what value this has for the customer and the project.

3. Training for sales and product teams

Your teams will learn to explain the sustainable added value of your product convincingly, to ask targeted questions of project partners and to recognise relevant certified or registered projects as commercial opportunities.